Mobile App Redesign
This project focused on transforming a cluttered legacy mobile application into a modern, intuitive experience. Our design process involved deep user research and iterative prototyping to solve navigation friction points.
Client
Pulse Social
Duration
4 Months
IMPACT
User Engagement
The Challenge
01
High drop-off rate during the user onboarding process.
02
Inconsistent visual language across iOS and Android.
03
Fragmented navigation structure.
Our Solution
We conducted extensive usability testing to inform a new information architecture. Using Figma for design and Framer for high-fidelity animations, we created a standard design system used across all platforms.
Key Results
70%increase in daily active users (DAU).
Onboardingcompletion rate jumped from 40% to 85%.
AppStore rating improved from 3.2 to 4.8 stars.
Technology Stack
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